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LaToya Ebony

Moisturize & Stretch Type 4 Hair No Heat

How To Moisturize & Stretch Type 4 Hair No Heat

By haircare No Comments

One of the best ways to prevent single strand knots, shrinkage, and long detangling sessions is to stretch your hair. I LOVE the look of my shrinkage, but I’ve found that the easiest way to retain length is to stretch type 4 hair. It even better if you don’t use heat. I think we can all agree that moisturizing natural hair is important, but how often throughout the week should it be done?

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LOIS Hair typing system

The LOIS Hair Typing System (Video and Pictures)

By haircare One Comment

Hair typing systems are usually flawed because they don’t show the full story of your hair. It can be very frustrating to figure out your hair type because hair texture plays such a huge part in what we see. The Andre Walker Hair Typing system only mentions hair strand pattern, but that’s only a portion of what it takes to begin to understand your hair. This is where the LOIS Hair Typing System comes into play.

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how to grow on YouTube 2020

I Hit 50K Subscribers on YouTube! Tips For YouTube Success

By lifestyle No Comments



Here are 7 valuable tips on how to find success on YouTube, in life, and in business. I’ve been on YouTube for 10 Years. I joined in 2010 when the rise of the influencer had just began. People had just began to discover ways to make money on the platform and viewers were building strong connections with YouTube video content creators, catapulting them to celebrity-like success. Brands were just beginning to work with video content creators and the word “influencer” hadn’t been created. I’ve had the pleasure of learning a lot about business, finance, marketing, and success as an influencer through the years. This video gives you 7 valuable, motivation tips on how to grow and stand out on YouTube in 2020 (aside from studying analytics and the algorithm).


7 valuable tips for success on YouTube

  1. Lean into your strengths and give personality 

If you’re not naturally into photography or hate being in front of the camera, don’t force it. It’s a waste of time and takes way more energy to create content because each day is a chore. Lean into your strengths and put your own twist on it. Infuse everything you do with your personality and perspective.

  1. Nobody cares about you

When it comes to giving value, get to the point. People don’t care about what you had for breakfast, they came to your creative space to get value. Over time, they will get to know you and want to know more. However, in the beginning, give the viewers the gold they came for.

  1. Be Consistent 

Pick the niche your viewers want and stick to it. Be consistent with what you post and stick to a schedule.

  1. Go back to the basics

You’re never too deep in your knowledge of a topic to learn more about it. Go back to the basics and see if you can present it to viewers in a new and exciting way. 

  1. Invest in yourself

Put your coins where your passions lie. If there’s a course you believe has the ability to catapult your career, spend the money takes to get the knowledge.  If you don’t have the money, exhaust all other free options until you can take the course(s).

  1. Stop hoarding your ideas

You will not run out of ideas. Creating is a muscle and the more you work it, the stronger it gets. Yes, burnout is possible.   However, I’ve noticed that when I feel like I’ve run out of ideas, it’s because internally, I’m blocking my creativity in some way. Perhaps you have great ideas, but you’ve convinced yourself that it is impossible to execute. If that’s the case, find a creative way to do it. You’ll probably surprise yourself.

  1. Perfectionism can lead to procrastination 

That project will probably never be perfect. And if you try and make everything perfect all of the time, you will procrastinate on pretty much everything. If you have the urge for perfection, your project will probably be just fine if it’s not perfect because it will be better than most by default. Sometimes it’s better to get things done than get things perfect. 

  1. Pivot, but never give up

I’ve been doing youtube for 10 years. That’s a LOT of pivoting. I’ve figure out that focusing on one thing and doing it well is enough. Be creative with simple ideas and you’ll find that people sometimes love the simple relatable content just as much as highly produced off-the-wall content. Do whatever changes you have to do, just don’t give up. 

tips for growing youtube


If this resonated with you and you found my tips helpful, share it with your friends.

Check my Youtube natural hairstyles playlist for hair tutorials. I’ve also got a youtube tab here on the navigation bar at the top of this page where you can see all of my videos that upload every thursday. Subscribe to my newsletter, so you don’t miss any of my content. See ya in your inbox soon!

Hairstyles on Shrinkage 4c hair

3 Beautiful Hairstyles on 4c Shrinkage | Short Natural Hair Inspiration

By haircare No Comments

This video showcases 3 beautiful hairstyles that look great on shrunken type 4 natural hair — as well as short hair. 4c Shrinkage is REAL! I have a ton of shrinkage and I’m sure many of you do too. Shrinkage often gets a bad rap because it increases tangles in natural hair and sometimes derails hair growth goals. Many people hate shrinkage in their natural hair mostly because they can’t see their true hair length and it tangles easily. Well, I’m here to say that your thoughts are valid concerning length retention, BUT I think shrinkage is BEAUTIFUL.

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maximum hydration method on 4c hair

I Let Subscribers Guide My Wash And Go – Max Hydration Method

By haircare One Comment

A few weeks ago I posted a video on YouTube titled, “I Tried a Wash N Go on 4c Hair Every Day For A Week” and the response has been incredible! Not only did the view count explode, but the comment section is packed with hundreds of tips, tricks, and encouraging words from people across the world. This piqued my interest. What would happen if I let my subscribers guide my wash and go? I chose the Max Hydration Method (because I like the name) and humorously tried to follow as many tips from my subscribers as I could. That is the basis of this video.

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declutter hair products

Watch me Declutter My Entire Natural Hair Product Collection

By haircare No Comments

Decluttering my hair cabinet is something I began doing about three years ago. This is about 1/3 of the products I used to have. I’ve given lots of hair products (and makeup) to so many family and friends over the years, that it’s become a habit. I aim to clear out old expired hair products at least once a year, so it doesn’t get too overwhelming. I have to remind myself over and over again that HAIR PRODUCTS EXPIRE!!

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