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Here are 7 valuable tips on how to find success on YouTube, in life, and in business. I’ve been on YouTube for 10 Years. I joined in 2010 when the rise of the influencer had just began. People had just began to discover ways to make money on the platform and viewers were building strong connections with YouTube video content creators, catapulting them to celebrity-like success. Brands were just beginning to work with video content creators and the word “influencer” hadn’t been created. I’ve had the pleasure of learning a lot about business, finance, marketing, and success as an influencer through the years. This video gives you 7 valuable, motivation tips on how to grow and stand out on YouTube in 2020 (aside from studying analytics and the algorithm).

1. Lean into your strengths and give personality 

If you’re not naturally into photography or hate being in front of the camera, don’t force it. It’s a waste of time and takes way more energy to create content because each day is a chore. Lean into your strengths and put your own twist on it. Infuse everything you do with your personality and perspective.

2. Nobody cares about you

When it comes to giving value, get to the point. People don’t care about what you had for breakfast, they came to your creative space to get value. Over time, they will get to know you and want to know more. However, in the beginning, give the viewers the gold they came for.

3. Be Consistent 

Pick the niche your viewers want and stick to it. Be consistent with what you post and stick to a schedule.

4. Go back to the basics

You’re never too deep in your knowledge of a topic to learn more about it. Go back to the basics and see if you can present it to viewers in a new and exciting way. 

5. Invest in yourself

Put your coins where your passions lie. If there’s a course you believe has the ability to catapult your career, spend the money takes to get the knowledge.  If you don’t have the money, exhaust all other free options until you can take the course(s).

6. Stop hoarding your ideas

You will not run out of ideas. Creating is a muscle and the more you work it, the stronger it gets. Yes, burnout is possible.   However, I’ve noticed that when I feel like I’ve run out of ideas, it’s because internally, I’m blocking my creativity in some way. Perhaps you have great ideas, but you’ve convinced yourself that it is impossible to execute. If that’s the case, find a creative way to do it. You’ll probably surprise yourself.

7. Perfectionism can lead to procrastination 

That project will probably never be perfect. And if you try and make everything perfect all of the time, you will procrastinate on pretty much everything. If you have the urge for perfection, your project will probably be just fine if it’s not perfect because it will be better than most by default. Sometimes it’s better to get things done than get things perfect. 

8. Pivot, but never give up

I’ve been doing youtube for 10 years. That’s a LOT of pivoting. I’ve figure out that focusing on one thing and doing it well is enough. Be creative with simple ideas and you’ll find that people sometimes love the simple relatable content just as much as highly produced off-the-wall content. Do whatever changes you have to do, just don’t give up.